Our instinct
Coastal Human Instinct
Born outside.
From the edge of land and water.
CHI was born from the South Florida lifestyle—the early launch, the long paddle, the road south, and the people who make the wild places feel like home.
It is an instinct to explore both land and water, made into pieces that belong wherever the day takes you.
The people
Meet the team
Julian Quetgles
Founder & Creative Director
Born on the water, shaped by the coast.
Nick Amunategui
Head of Design
Turning instinct into pieces you can wear.
Tyler Bodenweber
Brand & Community
Connecting CHI to the people who live it.
More than a place.